Nowadays, online shopping has become so popular on a large scale because it’s more convenient for many people than shopping in-store. When shopping online, social proof is more important than ever. Since customers can’t see or touch the products themselves, they may need some additional information and encouragement before they make a purchase. In today’s web-based world, virtually everyone is reading online reviews. In fact, 91% of people read them and 84% trust them as much as they would a personal recommendation. Customers like to see lots of reviews. A single review with a few positive words makes up an opinion, but a few dozen that say the same thing make a consensus. The…